RE-BRANDING LOGO

Our finals is to do re-branding. So for this re-branding project, I decided to re-brand the Subway logo. The picture below is the logo of Subway long long time ago in the year 1968. The sandwich restaurant was know as Pete's Super Submarines before it was renamed "Subway".

It took times to re-branding this brand since nowadays Subway has become quite famous with people all around the globe. My idea for re-branding was to maintain the logo. Looks new but still using the same concept. I traced the original logo of Subway and then making it looks 3D.

I have chosen a new color of green and yellow. The color looks almost the same as the original color of the logo. However, it actually not the same at all. It may looks the same but NO. At last, I pick the third one as the new logo.

Packaging

Front namecard

Back namecard

Paper bag

ROMAN ART

The Last Judgment in the Church of Santa Cecilia, Rome

Pietro Cavallini was an Italian painter and mosaic designer working during the late Middle Ages, the Roman Art era. Little is known about his biography, though it is known he was from Rome, since he signed pictor romanus. His first notable work were the fresco cycles for the Basilica di San Paolo fuori le Mura, with stories from the New and Old Testament in year 1277 to the year 1285. However, they were destroyed by the fire of 1823. His Last Judgment in the Church of Santa Cecilia in Rome, painted c. 1293 and considered Cavallini’s masterwork, demonstrates an artistic style known as Roman naturalism.

Realism style

Type of style that has been used in Roman art is Realism. Like the Romans themselves, early Roman art (c. 510 BCE to 27 BCE) tended to be realistic and direct. Portraits, both two-dimensional and three-dimensional were typically detailed and unidealized, although later during the age of Hellenistic-Roman art (c.27 BCE to 200 CE). The romans became aware of the propaganda value of busts and statuary. Painting styles in ancient Rome were bright and colourful with the techniques which the colours were applied are quite complex.

The base of the paintings clearly had to be perfectly clean and smooth. This was to obtained through repeated layering of plastering and fine sand which can be polished with a fine layer of marbles dust that is rendered compact and hard. The surface would then be dampened before the colors could be applied. The color would be absorbed into smoother compact but porous. The finished painting then would be polished to a shiny finish probably through the application of oils and final wax seal. A rough drawing could be scratched on top of the plaster for the more difficult figures and forms before applying the paint.

Greek statue and Roman statue

Romans art grows out of Etruscan art and has a close resemblance to Greek art. During the Roman Republic (500 BC), Roman statues are made to be realistic, a total opposite of Greek statues which has an idealistic approach. About 200 BC, Roman art style changes when they begin conquering Greece. The Roman soldiers bring home a lot of Greek art during their conquest, either by buying or stealing it. Greek sculptors are usually brought to Rome as slaves, serving under the Roman Republic by creating more art for them. Roman art continues to get influenced by Greek elements, and art often used as propaganda by the emperors. Examples are the Arch of Titus and Trajan’s Column. 

The Roman Empire, Rome

The Roman Empire was one of the greatest and most influential civilizations in the world history. It began in the city of Rome in 753 BC and lasted for well over 1000 years. During that time, Rome grew to rule much of Europe, Western Asia, and Northern Africa.

1. Honisya

2. Marina

3. Megan

4. Alice

5. Hanim

ARTIST FOR DIGITAL MEDIA (ASIA)

Onoda Yuta is an illustrator and painter based out of Toronto, Canada, but originally hailing from Japan. He was graduated from Bachelor of Applied Arts Illustration at Sheridan College, Canada. He has been shaping his art aesthetic through various forms of media, finding new avenues to express himself. He frequently include humans and animals into his artwork, then emphasizing both our connection and departure from the natural world.

Even though he was raised in Japan, he likes Canada equally as his birthplace. But living in two different countries that have different cultures has definitely opened up his eyes. At first, he did not think that he would have been able to start his career as an illustrator or painter if he had not moved to Canada. But for him having connections with different people from different cultures really has changed his thinking process, which it was definitely helped him have more perspectives. The way he seeks inspiration is with anything that makes him to stopped, looked, feels and listens to it again.

Libido

His artwork is mainly a mix of linear, detail, and decorative elements. So, the advantage of using Ink and graphite over mixed media for him is that they fit with his illustration or painting approach. He likes using both aspects of paper and wood because they are different mediums but it can gives different moods to a finished look. One of the earliest pieces that he has worked on when he was starting to use the illustration program is “Libido”. He was so into Ukiyo-e and Art Nouveau at the time and he then wanted to work on an experimental piece to see how it would look like if he combined both styles of art. And the piece came out pretty well done.

Exploring the Void

He got a job with Popular Mechanics after the AD contacted him and few weeks later Yuta sent out his postcard promo to the company. “Exploring the Void” was about the Extreme Environments Lab at the University of Minnesota, United State of America. The lab studies the minds and bodies of extreme explorers, whether to the North Pole or outer space, and identifies how they differ from the rest of us. The knowledge may be used to select a perfect, psychologically sound crew for a mission to Mars. The Popular Mechanics gave him a total freedom for his assignment. They only asked him to alter few parts when Yuta submitted some sketches to them. He have had a few opportunities to illustrate for Popular Mechanics and it’s always been a pleasure working with such amazing companies.

To Lost Friends and Fallen Comrades

Among all of his work, it’s hard to tell which one is his favourite piece, but to him “To Lost Friends and Fallen Comrades” for Modern Dog Magazine is one of the most memorable pieces. The piece is actually based on his past. He once had a dog in Japan and it is truly sad that dogs have so short span of life. The main idea he had for the assignment was more like a message to his dog. His dog has lived with him for 16 years and has already passed away before he received this assignment. It was a painful process for him but he wished that he would make a lot of friends and live happily in his next journey. He feel very fortunate that he had the opportunity to work on this assignment, and came up with an image that is partially dedicated to his precious dog.

Always criticize your work, always work hard, never stop leaning and enjoy what you do. These are some of the good piece criticism or advice that he have been told. Now, he currently working on some illustrations for magazines and book covers. “All Is Mine”, “Confessions Random”, “Confusion”, “Happiness of Being Loved”, “Obscure”, “Restoring What Is Lost”, “Senjukanno”, “Stars In Her Eyes”, and “Revelation” are the illustrations that he has already finished.

All Is Mine

Obscure

Senjukanno

Stars in Her Eyes