DEVELOPMENT PROCESS

Making our own logo, from 2D to 3D design. First, do quick sketches for the design. Then, apply shape. After that, make a box to create the 3D. After finishing the process, use artline pen to do the outline. Done !

COLOUR VALUE

Color value refers to the lightness or darkness of a color. Value becomes critical in a work which has no colors other than black or white. Every color can produce a variety of tones; how light or dark these are depends on the color.

These are the color value that we make using primary color; YELLOW, RED, BLUE. Starts with the color, we keep on adding white color to get the lightest color. 

COLOUR TEMPERATURE

Color temperature describes the degree of warmth visually found in a color. Color temperature divided into two groups, warm colors and cool colors.

WARM COLOR

- A color that gives the viewer a sense of bright, warmth, energy, heat, such as the colors of the sun.

COOL COLOR

- A cool color gives a sense of calm, coolness, cold, stillness, such as the colors of the ocean.

ELEMENTS OF DESIGN

TEXT - A word written or printed; KFC, refreshing.

ILLUSTRATION - A picture or something that illustrated.

COLOR - Red, White, Black.

SHAPE - 2-dimensional line with no form or thickness or flat; Circle.

LINE - A mark on a surface that describes a shape or outline; Circle line.

COLOUR WHEEL

1. PRIMARY COLOR
2. - Primary colors are colors that cannot be created through the mixing of other colors. They are color in their own right. RED, YELLOW, BLUE.

SECONDARY COLOR

- Secondary color are colors that produced by mixing two primary colors. VIOLET, ORANGE, GREEN are secondary colors. BLUE + RED = VIOLET; RED + YELLOW = ORANGE; YELLOW + BLUE = GREEN. 

COLOR WHEEL

YELLOW, YELLOW ORANGE, ORANGE, ORANGE RED, RED, RED VIOLET, VIOLET, VIOLET BLUE, BLUE, BLUE GREEN, GREEN, GREEN YELLOW.

CONTOUR, BLIND-CONTOUR AND GESTURE DRAWING

CONTOUR DRAWING
- A contour is the line which defines a form or edge - an outline; the place where most beginners start, following the visible edges of a shape.

BLIND-CONTOUR DRAWING
- A method of drawing that widely used, where an artist draws the contour of a subject without looking at the paper.

GESTURE DRAWING
- A gesture drawing is work of art defined by rapid execution; often performed as a warm-up for a life drawing session; rough structure; basic line; suggestion lines.

HISTORY OF TYPOGRAPHY

Typography is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, size, line length, leading, tracking, and kerning.

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone who arranges type for a product. Until the Digital Age, typography was a specialized occupation.

Before characters, fonts and typefaces were introduced, people expressed their thoughts through pictographs, a collection of pictures and symbols.

Later pictographs substituted to ideograph, a more sophisticated and linear way of communication.

There were also a set of fonts that come with Microsoft’s Internet Explorer package, which includes: Andale Mono, Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Times New Roman, Trebuchet, Verdana and Wingdings.

HISTORY OF GRAPHIC DESIGN

5,000 - 10,000 BC - The first known visual communication, with pictographs and symbols in the Lascaux caves in southern France.

3600 BC - The Blau Monument, the oldest artifact known to combine words and pictures.

105 AD - Chinese government official Ts'ai Lun credited with inventing paper.

1045 AD - Pi Sheng invents movable type, allowing for characters to be individually placed for printing.

1276 - Printing arrives in Europe with a paper mill in Fabriano, Italy.

1450 - Johann Gensfleisch credited with perfecting the system for printing type in books.

1460 - Albrecht Pfister the first to add illustrations to a printed book.

1470 - Nicolas Jenson, considered one of history's greatest typeface designers, sets news standard for Roman type.

1530 - Claude Garamond opens first type foundry, developing and selling fonts to printers.

1722 - First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.

1760 - Industrial Revolution begins, setting the stage for advances in graphic design production.

1796 - Author Aloys Senefelder develops lithography.

1800 - Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and doubling the possible paper size.

1816 - First sans-serif font makes a subtle entrance as one line of a book.

1880 - Development of halftone screen allows for first photo printed with a full range of tones.

1890 - Art Nouveau movement begins and changes design, making its way into all types of commercial design and utilizing all types of art.

1917 - James Montgomery Flagg designs famous "I Want YOU for the U.S. Army" poster. The poster, a self-portrait, was actually an American version of a British poster by Alfred Leete.

1919 - The Bauhaus, a German school of art, is founded, eventually providing the framework for modern design.

1932 - Stanley Morison oversees design of Times New Roman font, commissioned by the Times of London.

1940 - First issue of Print Magazine printed.

1956 - Paul Rand designs IBM logo using City Medium typeface.

1957 - Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1959 - First issue of Communication Arts printed.

1969 - Douglas Engelbart develops first computer mouse, setting the stage for the future tool of graphic design.

1984 - Apple releases first Macintosh computer, featuring bitmap graphics.

1985 - Aldus, formed by Paul Brainerd, develops PageMaker software. New York firm Manhattan Design creates the MTV logo.

1990 - Photoshop version one released, and physicist Tim Berners-Lee developed the world wide web, along with HTML and the concept of website addresses.  

WHAT IS GRAPHIC DESIGN ?

Graphic design is a form of visual communication that could help us to sell something or persuade someone and even to send a message without using verbal communication.

Graphic design is a part of our daily life. It's all around us. The uses of graphic design is commonly include identity, publications, print advertisements, posters, billboards, website graphics and elements, signs or icon, and product packaging.

LOGO - a graphic mark or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

BILLBOARD - a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads; present large advertisements to passing pedestrians and drivers.

ADVERTISEMENT - a form of marketing communication used to encourage, persuade, or manipulate someone to take some action.

BROCHURE - a flyer, pamphlet or leaflet that is used to pass information about something; an advertising pieces mainly used to introduce a company and inform about products and/or services to the audience.

PRODUCT PACKAGING - the process of design, evaluation and production of packages; contains protects, preserves, transports, informs, and sells.

WEBSITE - a set of related web pages typically served from a single web domain.

GREETING CARD - an illustrated, folded card featuring an expression of sentiment; usually given on special occasions; sent to convey thanks or express other feeling.

ICON - a graphic representation of something, a person or thing that is symbolic or is a noted figure.

POSTER - a piece of printed paper designed to be attached to a wall or vertical surface; include both textual and graphic elements.

BOOK DESIGN - the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.

CORPORATE STATIONARY - known as office supplies for a company such as paper, envelopes, name card, pen, small bag and etc.