Our finals is to do re-branding. So for this re-branding project, I decided to re-brand the Subway logo. The picture below is the logo of Subway long long time ago in the year 1968. The sandwich restaurant was know as Pete's Super Submarines before it was renamed "Subway".
It took times to re-branding this brand since nowadays Subway has become quite famous with people all around the globe. My idea for re-branding was to maintain the logo. Looks new but still using the same concept. I traced the original logo of Subway and then making it looks 3D.
I have chosen a new color of green and yellow. The color looks almost the same as the original color of the logo. However, it actually not the same at all. It may looks the same but NO. At last, I pick the third one as the new logo.
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| Packaging |
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| Front namecard |
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| Back namecard |
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| Paper bag |
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